Brand Identity Design

For brands ready for a visual identity that finally looks as elevated as the business behind it.

Brand Identity Design is a full visual system created to support your strategy — not overpower it.

We translate your brand’s story, tone, and direction into a cohesive visual identity that feels intentional, premium, and unmistakably yours.

This is not a quick logo.

It’s a visual foundation built to scale with your brand.

Investment: $5,500–$7,500

Timeline: 6–8 week collaborative identity process

Availability: By application only (Blueprint clients receive priority)

What’s Included

Phase 1 — Creative Direction

A visual foundation that defines the world your brand lives in.

  • Visual direction

  • Mood + reference boards

  • Initial brand lens (how your brand should feel, behave, and show up)

  • Photography + styling direction (if applicable)

Phase 2 — Brand Identity Development

Your full identity system, intentionally built to work across platforms.

  • Logo suite (primary, secondary, and mark variations)

  • Typography system (hierarchy + usage)

  • Color palette (primary, secondary + usage guidance)

  • Visual elements + graphic language

  • Signature patterns or marks

  • Iconography (if relevant)

Phase 3 — Identity Implementation

Practical systemization so the identity actually works in the real world.

  • Brand kit (organized deliverables)

  • Usage guide (how the system works across touchpoints)

  • Launch-ready mockups (social, website, packaging, or environmental—based on your brand type)

  • File types for digital + print

How It Works

Step 1 — Discovery & Alignment

We clarify your goals, audience, and visual direction.

This ensures your identity reflects both your brand’s strategy and its future growth.

Step 2 — Visual Direction

We present your visual world:

tone, mood, texture, color energy, and brand personality.

Once aligned, we move into full identity development.

Step 3 — Identity Build

Your logo suite, colors, typography, and signature elements are crafted and refined.

Your brand begins to take shape visually.

Step 4 — Brand Kit & Usage Guide

You receive a full identity system with guidelines so your brand looks consistent everywhere — whether you’re launching a site, opening a space, or creating content

What You Get

  • Full visual identity system

  • Logo suite

  • Typography system

  • Color palette

  • Graphic language + visual elements

  • Photography direction

  • Usage guide

  • Organized brand kit

  • Launch-ready mockups

Outcome Snapshot

Brands come to this stage with a strong product, clear strategy, and no visual system to match.

They leave with:

  • A premium, cohesive identity

  • A visual language that supports the strategy

  • A brand that finally looks as elevated as it feels

  • A system they can use anywhere — consistently

  • Confidence that their visuals reflect the real value of their brand

This is the identity foundation your brand grows from.

APPLY FOR BRAND IDENTITY

A quick application helps us understand your brand and ensure the fit is right.

Now accepting a limited number of identity projects for Q1.