CREATIVE
DIRECTION
& BRAND
STRATEGY
Where clarity meets conversion
You’ve built something real; but it’s not quite clicking and you can feel it.
That’s where The Warm Edit steps in.
We help founders, creatives, and experience-led brands strengthen how they look, sound, and show up.
Whether things feel “off,” unclear, or stuck, we help you figure out what’s going on and exactly what to do next through evaluations, strategy, and intentional design.
WHAT WE
CAN HELP
YOU WITH
Guest & Customer Experience
Elevate How your Space Feels The Moment Someone Walks in
For physical spaces, hospitality, rentals, and cafés
We help you elevate how your space looks, feels, and functions the moment someone walks in; so your customer experience actually matches your brand.
Personal Brand
& Website
Make your online presence look, sound and convert like the real you
For founders, creatives, and professionals
We refine your message, visuals, and digital presence so everything you put online feels aligned, intentional, and easy to understand.
Content Strategy
& Workflow
Create intentional content without the chaos or burnout
For growth-minded brands
We help you create intentional content that aligns with your strategy without burnout, chaos, or posting blindly.
BRAND
CLARITY
& STRATEGY
SESSIONS
Clear Direction.
Confident Decisions.
Creative Alignment That Actually Lasts.
The Clarity Session
For when something feels off and you can’t quite name it. A fresh-eyes evaluation to pinpoint what’s not working and where you’re losing trust, alignment, or flow.
Outcome
You’ll walk away with a clear understanding of what’s happening under the surface and exactly what to do next.
The Strategy Session
For when you’re ready to refine your messaging, positioning and overall brand experience with a strategic plan.
We strengthen your angles, clarify your voice, and define a more intentional story.
Outcome
A sharper brand narrative and a plan that finally feels like “you”.
The Brand Blueprint
Your strategic foundation.
A deep dive into your brand’s story, voice, and emotional experience, with a polished deck outline what’s working, what’s misaligned, and how to move confidently.
Outcome
A cohesive brand direction and a roadmap for your next stage of growth.
BRAND
IDENTITY
DESIGN
A premium visual identity system built to match your brand’s strategy.
Logos, typography, color, and full identity; intentionally crafted for founders who want to show up polished and elevated.
ABOUT THE
WARM EDIT
A design and brand strategy studio helping founders and creatives elevate how they show up; visually and commercially. Led by Sondra Wiener, we pair strong creative direction with the kind of strategic clarity that simplifies decisions, strengthens positioning, and levels up your brand’s experience.
FAQ’s
Do you only work with certain industries?
I work best with founders, creatives, hospitality, lifestyle, and experience-driven brands. If your work depends on how things feel when someone walks in or lands on your site, we’ll get along.
Can I upgrade from Clarity to Strategy or Blueprint?
Yes. If we start with a Clarity Session and you decide you want to go deeper, your Clarity fee can be applied toward a Strategy Session or Brand Blueprint within 30 days.
Do you offer payment plans for larger engagements?
For the Brand Blueprint and Brand Identity packages, we can split payments into milestones.
Ready to stop guessing and start making confident, design-led decisions about your brand?
Choose your session and let’s get to work.